hello
​
I am Preethi,
A Digital enthusiast.
envisioning digital futures through
Ux, innovation & strategy
Who Am I ?
An enthusiastic Usability Designer (UX) and Digital Consultant with about 6+ years of industrial experience across domains. I am in pursuit of crafting great customer experiences with intuitive digital solutions through user centric approach. Infusing elements of innovation and strategy is something I like to bring to the table to increase the overall value of the product or experience. Passionate about challenges that help me envision better futuristic digital solutions which enables me to contribute to the ever evolving digital and fluidic spaces in the world.
Experience
Applications Consultant Lead
(UX Service Delivery Lead)
Part of Capgemini to build and grow UX Capabilities and involved in UX Projects.
Capgemini, Germany
2021 Nov - Present
Internship and Thesis
Volkswagen AG, Wolfsburg, Germany
2019 – 2020
Market Research and Analysis for User Centric Solutions, Building future-proof Customer Journeys based on Insights, Trends and Foresights using CI/CD and best practices, Trends Analysis, mapping insights with Digital Landscapes for Customer Experience and Transformation solutions for Strategy. Stakeholder workshops across business sectors, ideating and analysing futuristic business needs with domain experts.
Senior Digital Consultant
Wipro Technologies, India
2017 - 2018
Requirement gathering, creating digital landscapes, curating digital strategies, stories, journeys and digital experiences, facilitating digital transformations and building design and development teams, enabling user centric design solutions, contesting design deals amongst competitor organisations, closing design deals.
User Experience Consultant
Wipro Technologies, India
2015 – 2017
Major focus on building digital experiences with great usability for various digital products across multiple domains and lines of businesses. Strategically scaling and transforming business requirements into wireframes and prototypes. Enriching user-centric design solutions with fresh design concepts. Realising persuasive and trustworthy design for customers working through design methodologies involving research, heuristics, market analysis, personas, user journeys, storyboards to name a few.
ETL Designer
Wipro Technologies, India
2013 – 2015
Responsible for Extract-Transform-Load (ETL) design flows including designing and creating- storage and logical retrieval flows of data, data flow optimisation graphs, logical transformation graphs, enabling security for critical credit card transactional data, building encryption and decryption graphs for critical data, automating scripts for ETL processes.
​
